On a hot day, many of us have an instinctive craving to reach for a cold, refreshing, sweet and frizzy drink!
Sodas were once an omnipresent drink dominating any supermarket aisle and restaurant beverage menu. Things are very different these days. Over the last decade, we have witnessed a steady rise of the health conscious consumers.
Changes in consumer behavior have made soda lose ground against an explosion of ‘healthier’ options. Consumers are increasingly more aware of their dietary choices. Healthier habits are gaining popularity. ‘Lifestyle’ has become a key driver behind consumer’s behavior. In general, consumers are more health-conscious in all their purchase decisions.
In this field, fermented drinks with their natural sweetness and health benefits are emerging as popular soda replacements. Kombucha alone, as one of the most prominent members of this selected group of new drinks, has a global market size that is projected to grow to 8.15 billion US dollars by 2026.
After all, satisfying the craving for cold, refreshing, sweet and fizzy drinks should not be a health trade-off.
What do you think?
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